VERONICA RUFRANO
Social media and content strategy for design-driven brandsSan Franisco Bay Area
I created a product catalog and line sheet that showcases the brand’s six distinct lines of handcrafted tableware. Designed for both wholesale partners and direct customers, it functions as a sales tool and a brand storytelling asset.
MMclay needed a catalog that could serve both digital and print purposes—-something visually compelling enough to represent the brand, yet practical enough to function as a sales tool for wholesale and interior design clients.
With an extensive range of glaze options, lines, and sizing variations, the lack of a cohesive reference tool made it difficult for customers to navigate the offerings. The variety often felt overwhelming without a clear, organized presentation.
I designed a catalog with a layout that felt consistent with MMclay’s brand while simplifying its complex product catalog.
The final piece serves as both a digital attachment and a high-quality printout that can be handed to clients, offering an at-a-glance understanding of MMclay’s breadth without losing the handmade charm.