VERONICA RUFRANO
Social media and content strategy for design-driven brandsSan Franisco Bay Area
To highlight the importance of handmade tableware and deepen the brand’s relevance in the culinary world, I produced a video series featuring chefs using MMclay ceramics in their restaurants. Each episode tells a story about the importance of supporting local businesses and how craft and community are intertwined in food.
Cover Photo Credit: Cat Fennel
MMclay wanted to create meaningful content that would resonate with both the food and design community, but we had limited resources and needed to film on location during restaurant off-hours
I built a content calendar around the series, created interview guides for smooth filming, and designed visual assets to release the videos across platforms. I focused the narrative around locality, handmade process, and shared values.
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