VERONICA RUFRANO

VISUAL DESIGNER & CREATIVE PRODUCER

Specializing in home, interiors & design brands.

Veronica Rufrano is a graphic designer and creative producer working across brand identity, product design, styling, photography, and visual experiences.

With a background spanning design, interiors, homewares, ceramics, floral design, and marketing, she develops and produces visual work from concept through execution. She’s worked with design-led brands and creative teams.

Pacifica, California

Let’s Connect

OVERVIEW

To highlight the importance of handmade tableware and deepen the brand’s relevance in the culinary world, I produced a video series featuring chefs using MMclay ceramics in their restaurants. Each episode tells a story about the importance of supporting local businesses and how craft and community are intertwined in food.

Cover Photo Credit: Cat Fennel

CHALLENGE

MMclay wanted to create meaningful content that would resonate with both the food and design community, but we had limited resources and needed to film on location during restaurant off-hours

APPROACH

I built a content calendar around the series, created interview guides for smooth filming, and designed visual assets to release the videos across platforms. I focused the narrative around locality, handmade process, and shared values.

Find more videos here