VISUAL DESIGNER & CREATIVE PRODUCER
Specializing in home, interiors & design brands.
Veronica Rufrano is a graphic designer and creative producer working across brand identity, product design, styling, photography, and visual experiences.
With a background spanning design, interiors, homewares, ceramics, floral design, and marketing, she develops and produces visual work from concept through execution. She’s worked with design-led brands and creative teams.
Pacifica, California
OVERVIEW
I developed and executed a social media strategy and content that increased MMclay’s Instagram following and deepened community engagement.
CHALLENGE
MMclay needed to stand out in a crowded market while maintaining a distinct voice with completely organic content.APPROACH
I focused on consistency, storytelling, behind-the-scenes content, and seasonal campaigns that felt authentic to the brand. I introduced mini-series, artist spotlights, and UGC.
RESULTS: Grew account 40% organically
Selected Reels:
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