VERONICA RUFRANO

Social media and content strategy for design-driven brands

San Franisco Bay Area

ABOUT ME

SERVICES

Social Media

Content planning
Grid curation
Copywriting
Scheduling
Growth Strategy

Creative Production

Shoot planning
Prop styling
Art direction
Floral design

Let’s Connect

OVERVIEW

I developed and executed a social media strategy and content that increased MMclay’s Instagram following and deepened community engagement.

CHALLENGE

MMclay needed to stand out in a crowded market while maintaining a distinct voice with completely organic content.

APPROACH

I focused on consistency, storytelling, behind-the-scenes content, and seasonal campaigns that felt authentic to the brand. I introduced mini-series, artist spotlights, and UGC.

RESULTS: Grew account 40% organically

Selected Reels:

See more here