VERONICA RUFRANO

Social media and content strategy for design-driven brands

San Franisco Bay Area

ABOUT ME



SERVICES 





Social Media Content planning
Grid curation
Copywriting
Scheduling
Growth Strategy
Creative Production
Shoot planning
Prop styling
Art direction
Floral design


Let’s Connect

ROLE

Social media strategy and caption writing
CONTEXT

Field Theory is a San Francisco interior design studio working across residential and hospitality projects. Their Instagram functions as a portfolio with the brand voice matching the work. WORK

I collaborate with the designer to determine what content to post and how to sequence it, working entirely with existing photography and project documentation. The brief required a voice that avoided AI jargon, filler content, and trend-chasing.
RESULT
44.6K views, 1.4K interactions, and 147 new followers in the first 30 days.
One post reached 4,150 accounts and drove 81 follows on its own.



The bar at @hotellilien deserves its own post . This space really highlights the original 1890s woodwork, which our skilled carpenters preserved and restored.

When we realized we had to rebuild the ceiling above the bar for structural reasons, rather than just recreate it with the wood cladding running straight across, our builder decided to match the ornate square woodwork pattern of the library ceiling.